Prints and Advertising

Prints and Advertising costs refer to the expenses incurred by a distributor to produce physical film prints and promote a film through various advertising and marketing channels. This includes costs related to creating prints of the film, distributing them to theaters, and running advertising campaigns across different media platforms such as television, radio, print publications, online platforms, and outdoor advertising. P&A costs are a significant part of a film’s budget and are essential for generating awareness and driving audience attendance.