
We think AVOD is great, since for e.g. the SVOD-Market with Netflix, Amazon Prime, Disney +, Showmax etc. is already very crowded and might become oversaturated in the near future. A regular streaming customer will likely not pay for 3-4 subscriptions a month. Also still many people can’t afford at all to pay for films. Therefore they rather switch to free (ad-based) platforms. People are more and more watching less films on the traditional Satellite TV, but rather more on their mobile phones or Smart-TV etc. Therefore advertising money is currently shifting from TV to online.