Key Art is the visual representation of a film or TV show that is used in promotional materials such as posters, billboards, and other marketing materials.

Key Art is typically created during the post-production phase and is designed to capture the essence of the film or TV show and entice audiences to watch it.

It is often the first thing that audiences see when they are introduced to a new film or TV show, and it plays a crucial role in creating awareness and generating interest among potential viewers.