Sinemite
Africa’s best source for film industry news, insights and distribution knowledge.
FAST stands for Free Ad-supported Streaming TV. It’s like watching traditional Free TV but streamed over the internet. Big different is that on traditional TV everyone watches the same Ads. On Streaming TV everyone gets individual personalized Ads depending on your profile.This makes FAST the to-go-to for advertisers as they can reach out much better to very specific target groups. Forecasts say that is replace traditional satellite/cable TV in the future.