AVOD (Advertising-based Video on Demand)

AVOD (Advertising-based Video on Demand) is a type of service where users must watch ads in order to view the desired content for free. The revenue for the content owner is generated through the played out ads. Beside YouTube famous AVOD-Services are like for e.g. PlutoTV, Tubi or Roku.

We think AVOD is great, since for e.g. the SVOD-Market with Netflix, Amazon Prime, Disney +, Showmax etc. is already very crowded and might become oversaturated in the near future. A regular streaming customer will likely not pay for 3-4 subscriptions a month. Also still many people can’t afford at all to pay for films. Therefore they rather switch to free (ad-based) platforms. People are more and more watching less films on the traditional Satellite TV, but rather more on their mobile phones or Smart-TV etc. Therefore advertising money is currently shifting from TV to online.